Sounds Like Design

"Squeal! Can you hear me? I love it! You have nailed it.

I can’t believe that twice when I’ve provided feedback you have completely delivered on the concept just as I had envisaged it."

Rachael Bernstone, Freelance Journalist & Design Champion

Sounds Like Design

Background

Sound Like Design works with practice directors and principal architects. Founder Rachael Bernstone develops business and marketing strategies that are focussed on winning the right kind of new projects and communicating the value of architecture.

Creative Journey

When Rachael came to me it was clear that her services content were fantastic however her brand lacked consistency and execution. Together we reimagined her brand presence to connect with her core client base.

Architects use geometry to study and divide space, as well as draft detailed building plans. Geometric shapes: squares, rectangles, circles, arches etc. are commonly found in architecture, structural and civil engineering. I developed a suite of 12 shapes to form the base of the brand playground to communicate actual and abstract concepts.

Sounds Like Design
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes
Geometric shapes

A scalable brand

The logo is designed for flexibility, consistency and brand recognition and inspired by big conversations on design.

Sounds Like Design logos

Six-channel method

This is a bespoke method developed by Rachael Bernstone that helps architects to design and deliver their ideal practice. A logo was created for each step of the method using shapes and colours from the brand.

Email

Email

Referrals

Referrals

Social Media

Social Media

Website

Social Media

Awards

Awards

Publishing

Publishing

Sounds Like Design
Sounds Like Design