Buen Camino
Buen Camino is a new food and wine company that specialises in importing the finest gourmet products from Galicia, the green corner of northern Spain, into Australia. They're passionate about the high-quality produce and authentic flavours that has earned Galicia its global reputation.
Background
From the finest Spanish olive oils and artisanal cheeses, to premium cured meats and hand-crafted wines, Buen Camino brings the best of Galicia to Western Australia. They are committed to supporting small producers and sustainable agriculture. Thier products are carefully sourced to ensure the highest standards of quality and authenticity.
Naming a brand
From the beginning it was clear that we should use the name and logo to connect the brand to the region. Together we held a naming workshop to create a brand name that would be recognisable and suitable for use in the Australian market while having a strong connection to Galicia. This storytelling was also continued into the brand logo and imagery. The brand colours also reflect the colours of the earth to create a strong connection between the brand and the source of its products.
