Artisan Brand Coaching
The intersection of craft and connection
I specialise in helping talented artisans and craftspeople shape powerful personal brands that attract their ideal audience. Whether you create jewellery, ceramics, textiles, glasswork, furniture, or any other handmade wares, a thoughtful brand is essential to getting your creations into the hands of customers who will appreciate them.
Approach
My artisan brand coaching process includes:
Discovery & Strategic Planning
- In-depth discussions to uncover your background, inspirations, creative vision, and ambitions. This lays the groundwork for an authentic brand.
- Competitor analysis to identify how your work is differentiated and what makes your creative point of view unique.
- Goal setting to determine what success looks like and how we can point you in the right direction - whether that's getting into more galleries, selling online, or building custom commissions.
Brand Identity & Messaging
- Creative direction to pinpoint the heart of your brand and develop a style guide that visually expresses it across mediums.
- Crafting your origin story and key brand messaging in your unique voice.
- Written content including website copy, social media profiles and other assets that engage clients.
Implementation & Amplification
- Applying your brand on business cards and other items.
- Building out branded digital presences like your website, online store, and social media.